Marketing
The Hive that attracts and converts customers.
Content, campaigns, social, growth. The full marketing surface, run by specialists who already know your brand.
The Marketing Hive is built for both the high-volume work (social posts, blog drafts, email cadences) and the higher-leverage strategic work (positioning docs, launch plans, narrative drafts). It's the Hive most often paired with a Product Hive, Product ships, Marketing tells the world.
The roster
| Role | What they do |
|---|---|
| Content Writer | Blog posts, landing-page copy, email body, social captions. Long-form and short-form. |
| Researcher | Audience research, competitive analysis, source-material pulls for content. |
| Brand Strategist | Positioning, messaging frameworks, voice and tone enforcement. |
| Social Manager | Platform-native drafts for X, LinkedIn, Instagram. Schedules and tracks engagement. |
| Designer | Mockups, visual concepts, banner images, social graphics (handed off to image generation tools). |
| Growth Analyst | Funnel analysis, A/B test design, attribution reporting. |
Different campaigns lean on different subsets. A blog launch leans heavily on Writer + Researcher + Designer; a positioning refresh leans on Brand Strategist + Writer.
What the Hive handles well
- Launch comms - blog post, email blast, social thread, press FAQ, all from the same launch brief.
- Content cadences - daily social, weekly blog, monthly newsletter - set up as recurring tasks.
- Positioning docs - turn a discovery into a positioning statement, value props, and a messaging hierarchy.
- Landing pages - copy and visual concepts handed off to your Product Hive to build.
- Campaign retros - pull post-campaign data, draft a wins-and-learnings doc, propose follow-ups.
It's less suited for legal-sensitive or highly technical writing (security disclosures, financial filings). Pull in a human reviewer for those.
Setup checklist
Get the most out of the Marketing Hive by:
- Uploading your brand kit to the Data tab - voice guidelines, messaging docs, past launches. The Hive treats these as ground truth.
- Connecting social platforms (X, LinkedIn, Meta) if you want drafts to post directly.
- Connecting your CMS (Notion, Webflow, your blog backend) so drafts can land where they belong.
- Setting up recurring tasks for the cadence work (Monday social-week-plan, Friday metrics digest).
Example tasks
- "Draft a launch announcement for our new pricing tier. Email + blog post + 3 social posts. Use our positioning doc as the ground truth."
- "Run competitive analysis on [3 competitors]. Pull positioning, recent moves, and weaknesses."
- "Turn this customer story into a case study. Include a hero quote and three measurable outcomes."
- "Pull last quarter's content performance. Flag the top 3 winners and propose a doubling-down plan."
What's next
Marketing pairs with Sales (campaign output feeds outbound) and Product (launch comms follow shipped features).